This poster is compressed version. the original file size is A3 size. Perhaps all of you will like the poster.
Sunday, September 19, 2010
Final Design
Here is our final design:
This poster is compressed version. the original file size is A3 size. Perhaps all of you will like the poster.
This poster is compressed version. the original file size is A3 size. Perhaps all of you will like the poster.
Design description
Outcome:
Poster-A3/A2 size
Description for the elements used:
Mouse- an important tool in creating an advertisement
Computer- Without a computer, we will not be able to create those creative advertisements
Builidings- represent cities that can't escape from the influences of advertisements.
Posters- the poster that we used are HOPE-Obama during his election for becoming the President of United States, AVATAR- movie by James Cameron, MILO-a famous drink in Malaysia. The varieties of posters show that advertisements have their own value in different field.
Highway-represent the billboards where we can find them along the highway.
Newspaper cutout-represent the advertisement can be found in newspaper as well.
Color studies
Black and white VS Colored
The main objects are turned into black and white, while the background remains colored. This is because we want to show contrast and represent that advertisements are changing from black and white to color as well.
Pictures taken from:
photoeverywhere.co.uk
complimentarycrap.com
popcult.cc
thinkprogress.org
filmofilia.com
milo.com.my
worldnetsales.org
Brushes from:
http://www.brusheezy.com/brushes
Poster-A3/A2 size
Description for the elements used:
Mouse- an important tool in creating an advertisement
Computer- Without a computer, we will not be able to create those creative advertisements
Builidings- represent cities that can't escape from the influences of advertisements.
Posters- the poster that we used are HOPE-Obama during his election for becoming the President of United States, AVATAR- movie by James Cameron, MILO-a famous drink in Malaysia. The varieties of posters show that advertisements have their own value in different field.
Highway-represent the billboards where we can find them along the highway.
Newspaper cutout-represent the advertisement can be found in newspaper as well.
Color studies
Black and white VS Colored
The main objects are turned into black and white, while the background remains colored. This is because we want to show contrast and represent that advertisements are changing from black and white to color as well.
Pictures taken from:
photoeverywhere.co.uk
complimentarycrap.com
popcult.cc
thinkprogress.org
filmofilia.com
milo.com.my
worldnetsales.org
Brushes from:
http://www.brusheezy.com/brushes
Different designs
Before we finalised with our final outcome, we try to arrange the objects in different way to get different composition.
Design 1:
Design 2:
Design 3:
Design 1:
Design 2:
Design 3:
Saturday, September 18, 2010
Essay
ADVERTISEMENT EVERYWHERE: PRINT
Advertisement started to expand and being paid for during 17th century which is after the invention of the printing press machine. During this century, advertisements were mainly advertised on newspapers promoting books and newspapers although there were also posters of play and government proclamations. The advertisements were straightforward facts, no fancy typeset nor illustration. It was humble and sincere. In 18th century, in the industrial age, consumer goods began to mass produce. To market the goods in a large geographical area, newspapers were used to send out the information of the product and to attract consumers’ attention and need. Hence, the structure and format of printed advertisement began to evolve.
Then, illustrations begin to appear in newspapers, magazines and posters advertisements in the 19th century to create better awareness and attention. The illustrations were printed using lithography method which requires skill and time consuming. The illustration, especially on posters were taken seriously as in artform. It is detailed enough to be compare to a painting in the art museum. Thereafter, alongside with the growth of economy, advertising demand grew during early 20th century. Governments began to use posters as an advertisement for army enlistment and to extend ideas to public. Then, large posters or billboards start to be seen along the busy roads. However, it was mostly hand-painted on separate panel in large studios before it is assembled outdoor. Although there were reduction of advertisement fees in newspaper, placement and production of print advertisements especially posters and billboards was still used with limitation.
After World War II, advertisements started to grow rapidly along with economy and technology. Psychological manipulation technique used in advertisement is now more refined than before. In order to create awareness and leave great impact to the viewers, contemporary creativity was highly appreciated than before in order to market products or services to a more sophisticated society. Keywords and sentences that opposed to conventional sentences were used to grab the attention of viewers as in like the advertisement campaign of Volkswagen Beetle’s “Think Small”. Also, in this printed advertisement, exploitation of simplicity and photograph was applied instead of detailed and painting-like images. Thus, the advertisement had very much changed the concept of advertisement which is still applied on today’s advertisements.
By 21st century, importance of advertisement has already established among people. Advertisement is no longer only use by manufacturing companies to market their products but small and medium companies applied advertisement in their marketing strategy as well. Due to the development of digital technology, software to create and manipulate images is constantly updated to assist the job of artist and designer and endless new and improved products being created, corporations needed advertisement more than ever to withstand in the competition. Hence, to be outstanding, printed advertisement was no longer restricted to newspapers, magazine, handbills, flyers, posters by the windows or in restrooms, and billboards. Some corporations make subtle advertisement by printing details and logo of the company on the products packaging. Also, printed advertisement is seen on shopping bags that are either provided upon purchase or reusable shopping bag that is being purchased. As well, paper cups that are used for take away by coffeehouse chain or fast food restaurant chain printed their logos on the cup while the manufacturer of the cup printed their company’s detail at the bottom of the cup. In addition, some companies printed details of the company and sometimes promotional details on complimentary gift; for instance, stationeries and tissue packages.
Besides, some advertisements campaign have printed stickers stick on elevators, public transports and on the windows. Whereas banners are hanging down or fly behind with light aircraft to increase awareness of events or any promotion. At the same time, billboards were in mobile. One of the example of mobile billboards is one of the newspaper publisher had their logo printed on a sail mounted on a sailboat and sail it near a target area. As well, immobile billboards were taken to another level by adding smell to it. This was seen and smelt by users of a highway in North Carolina, United States of America. The billboard was mounted with picture of a giant piece of meat on a fork emitted scent of black pepper and charcoal during peak hours. Furthermore, some boards of product or product resemblance image are creatively assemble in certain area as an advertisement campaign; for example, a board of a fork shape with printed details of the vegetarian restaurant were put against a lush green tree with the tip almost hiding under the leaves giving the idea of eating fresh greens. While smaller companies that could not afford for an advertisement campaign could have their advertisements publish on local advertisement magazine that delivers from door to door.
Without realizing it, advertisements are seen every day and everywhere; even we have not turn on to television, radio, internet nor go to a cinema. As print advertisements are seen indoor and outdoor; by the roads, on and in buildings, public transports, restrooms, shopping carts, receipts, mailers, packaging, and even when one is sitting in own private room for as long as spaces are available. For that, although types of advertising have diversified, print advertisement will still be on demand.
http://www.mediaknowall.com/gcse/advertising/history.html
http://infoacrs.com/a/adhistory.html
http://en.wikipedia.org/wiki/Advertising
http://en.wikipedia.org/wiki/Poster
http://en.wikipedia.org/wiki/Billboard
http://www.rzuser.uni-heidelberg.de/~el6/presentations/pres_c2_hoa/19thand20thadvertising.htm
http://en.wikipedia.org/wiki/Think_Small
http://www.huffingtonpost.com/2010/06/03/steak-scented-billboard-p_n_599202.html
http://adsoftheworld.com/media/ambient/tibits_vegetarian_restaurant_fork
When either two or more types of media used (i.e. audio, video, animation, still images, and interactivity) to create contents, then the content is a multimedia product. Advertising is one of the commercial industries that produce multimedia content creatively. By producing a multimedia content, audiences’ senses (i.e. touch, hear, vision, smell, and taste) are stimulated thus enable the advertisements to inform, persuade, and giving brand of a service or product known to the audiences. In today’s world, it is impossible that one go all day without seeing an advertisement no matter how one tries to avoid it. As said of the advertisements, printed advertisement is one of the oldest forms of advertisement that is still widely used.
Advertisement started to expand and being paid for during 17th century which is after the invention of the printing press machine. During this century, advertisements were mainly advertised on newspapers promoting books and newspapers although there were also posters of play and government proclamations. The advertisements were straightforward facts, no fancy typeset nor illustration. It was humble and sincere. In 18th century, in the industrial age, consumer goods began to mass produce. To market the goods in a large geographical area, newspapers were used to send out the information of the product and to attract consumers’ attention and need. Hence, the structure and format of printed advertisement began to evolve.
Then, illustrations begin to appear in newspapers, magazines and posters advertisements in the 19th century to create better awareness and attention. The illustrations were printed using lithography method which requires skill and time consuming. The illustration, especially on posters were taken seriously as in artform. It is detailed enough to be compare to a painting in the art museum. Thereafter, alongside with the growth of economy, advertising demand grew during early 20th century. Governments began to use posters as an advertisement for army enlistment and to extend ideas to public. Then, large posters or billboards start to be seen along the busy roads. However, it was mostly hand-painted on separate panel in large studios before it is assembled outdoor. Although there were reduction of advertisement fees in newspaper, placement and production of print advertisements especially posters and billboards was still used with limitation.
After World War II, advertisements started to grow rapidly along with economy and technology. Psychological manipulation technique used in advertisement is now more refined than before. In order to create awareness and leave great impact to the viewers, contemporary creativity was highly appreciated than before in order to market products or services to a more sophisticated society. Keywords and sentences that opposed to conventional sentences were used to grab the attention of viewers as in like the advertisement campaign of Volkswagen Beetle’s “Think Small”. Also, in this printed advertisement, exploitation of simplicity and photograph was applied instead of detailed and painting-like images. Thus, the advertisement had very much changed the concept of advertisement which is still applied on today’s advertisements.
By 21st century, importance of advertisement has already established among people. Advertisement is no longer only use by manufacturing companies to market their products but small and medium companies applied advertisement in their marketing strategy as well. Due to the development of digital technology, software to create and manipulate images is constantly updated to assist the job of artist and designer and endless new and improved products being created, corporations needed advertisement more than ever to withstand in the competition. Hence, to be outstanding, printed advertisement was no longer restricted to newspapers, magazine, handbills, flyers, posters by the windows or in restrooms, and billboards. Some corporations make subtle advertisement by printing details and logo of the company on the products packaging. Also, printed advertisement is seen on shopping bags that are either provided upon purchase or reusable shopping bag that is being purchased. As well, paper cups that are used for take away by coffeehouse chain or fast food restaurant chain printed their logos on the cup while the manufacturer of the cup printed their company’s detail at the bottom of the cup. In addition, some companies printed details of the company and sometimes promotional details on complimentary gift; for instance, stationeries and tissue packages.
Besides, some advertisements campaign have printed stickers stick on elevators, public transports and on the windows. Whereas banners are hanging down or fly behind with light aircraft to increase awareness of events or any promotion. At the same time, billboards were in mobile. One of the example of mobile billboards is one of the newspaper publisher had their logo printed on a sail mounted on a sailboat and sail it near a target area. As well, immobile billboards were taken to another level by adding smell to it. This was seen and smelt by users of a highway in North Carolina, United States of America. The billboard was mounted with picture of a giant piece of meat on a fork emitted scent of black pepper and charcoal during peak hours. Furthermore, some boards of product or product resemblance image are creatively assemble in certain area as an advertisement campaign; for example, a board of a fork shape with printed details of the vegetarian restaurant were put against a lush green tree with the tip almost hiding under the leaves giving the idea of eating fresh greens. While smaller companies that could not afford for an advertisement campaign could have their advertisements publish on local advertisement magazine that delivers from door to door.
Without realizing it, advertisements are seen every day and everywhere; even we have not turn on to television, radio, internet nor go to a cinema. As print advertisements are seen indoor and outdoor; by the roads, on and in buildings, public transports, restrooms, shopping carts, receipts, mailers, packaging, and even when one is sitting in own private room for as long as spaces are available. For that, although types of advertising have diversified, print advertisement will still be on demand.
http://www.mediaknowall.com/gcse/advertising/history.html
http://infoacrs.com/a/adhistory.html
http://en.wikipedia.org/wiki/Advertising
http://en.wikipedia.org/wiki/Poster
http://en.wikipedia.org/wiki/Billboard
http://www.rzuser.uni-heidelberg.de/~el6/presentations/pres_c2_hoa/19thand20thadvertising.htm
http://en.wikipedia.org/wiki/Think_Small
http://www.huffingtonpost.com/2010/06/03/steak-scented-billboard-p_n_599202.html
http://adsoftheworld.com/media/ambient/tibits_vegetarian_restaurant_fork
Precedent studies
Here are some of the designs that we refer to:
Artist:Johanna Basford
Reference: http://www.behance.net/gallery/Edinburgh-Festival-Fringe/539284
Artist: Multiple Owners
Reference: http://www.behance.net/gallery/The-Joy-Ballad/88660
Artist: GoingPLASTIC
Reference: http://goingplastic.deviantart.com/art/Trek-Bicycles-collage-123739876?q=boost%3Apopular+creative+multimedia&qo=86
Artist: GoingPLASTIC
Reference: http://goingplastic.deviantart.com/art/quot-Pandora-quot-123738525?q=boost%3Apopular+creative+multimedia&qo=41
Artist:Johanna Basford
Reference: http://www.behance.net/gallery/Edinburgh-Festival-Fringe/539284
Artist: Multiple Owners
Reference: http://www.behance.net/gallery/The-Joy-Ballad/88660
Artist: GoingPLASTIC
Reference: http://goingplastic.deviantart.com/art/Trek-Bicycles-collage-123739876?q=boost%3Apopular+creative+multimedia&qo=86
Artist: GoingPLASTIC
Reference: http://goingplastic.deviantart.com/art/quot-Pandora-quot-123738525?q=boost%3Apopular+creative+multimedia&qo=41
Idea and development
From the all the sketches, we have decided to use the below sketch as our final.
Later on we made some changes and get the image below:
The sketch above will be turned into digital as our final.
Later on we made some changes and get the image below:
The sketch above will be turned into digital as our final.
Design concept/ Statement
The concept for our poster is to show that with the correlation of human and technology development, advertisement in our familiar environment have turned the plain text advertisement to manipulated image that says it all.
The style that we are going to use is collage and grunge looking.
We found some pictures from the Internet, for example, posters, computer, highway, buildings and so on. We modified them using Adobe Photoshop to turn them into black and white. We cutout the parts that are needed and combined them into one pieces.
The style that we are going to use is collage and grunge looking.
We found some pictures from the Internet, for example, posters, computer, highway, buildings and so on. We modified them using Adobe Photoshop to turn them into black and white. We cutout the parts that are needed and combined them into one pieces.
Method of Thinking
Random Word Association
Situation: Printed Advertisements are everywhere-creative multimedia
Random word: Advertisement
Situation: Printed Advertisements are everywhere-creative multimedia
Random word: Advertisement
Friday, September 17, 2010
Thursday, August 12, 2010
Lesson 7: Random Association
Exercise-situation: To create " SCARY IMAGES or OBJECT" that will instill fear among people throughout ages.
The black and white picture create an uneasy feeling to the viewers. When look at the picture, viewer are unable to stand longer in the place.
Random Word: Kitten
I try to find out the characteristics of the cat: ears, eyes, fur and claws.
EYES:
The eyes of cat are pretty scary. This picture is made up of eyes, seems like lots of eyes are starring at the viewer.
CLAWS:
The poster above shows the blood splashes on the wall. The blood splashes is looking like the claws on the kitten. It shows that this place is danger and show not try to go near to it.
FUR:
The black and white picture create an uneasy feeling to the viewers. When look at the picture, viewer are unable to stand longer in the place.
EAR:
The poster above actually is formed by duplication of kitten's ear. I reshape the ear and make it looks like the saw, which is scary.
Sunday, August 1, 2010
Lesson 6: Juxtaposition 2
In the class, Mr. Radzi has gave us 2 groups of words which we need to make 3 combination from the words
The number that I have chose are 56, 27, 12.
56- Fire spider
Sentence: The spider splits fire.
Sentence: The spider splits fire.
27-Lightning tree
Sentence: The lightning has struck down the tree.
12-Flower rock
Sentence: The flower falls on a rock.
Tuesday, July 27, 2010
Lesson 5: Juxtaposition
Juxtaposition is defined as an act of placing close together or side by side, especially for comparison or contrast (http://dictionary.reference.com/)
Juxtaposition is famous especially in photography and film to develop the storyline and the character. I would like to show one example by using the movie named Blood Diamond.
In this movie, the juxtaposition technique that has been used is showing the contrast between people in urban area and rural area. People in rural area are suffered due to war and economy crisis. In the other hand, people in urban area are wealthy and live peacefully.
Upper class/ Lower class- In the movie, upper class society, for example the jewellers represents the upper class society while Solomen, the main character in the movie represents the lower class society.
Villan/ Hero- Danny Archer, the mercenary smuggler has rescued Solomen and his son from being killed by the enemies. In the other hand, Captain Poison has kidnapped Solomen's son, Dia and trained him to become a bloodness killer.
Juxtaposition is famous especially in photography and film to develop the storyline and the character. I would like to show one example by using the movie named Blood Diamond.
In this movie, the juxtaposition technique that has been used is showing the contrast between people in urban area and rural area. People in rural area are suffered due to war and economy crisis. In the other hand, people in urban area are wealthy and live peacefully.
Upper class/ Lower class- In the movie, upper class society, for example the jewellers represents the upper class society while Solomen, the main character in the movie represents the lower class society.
Villan/ Hero- Danny Archer, the mercenary smuggler has rescued Solomen and his son from being killed by the enemies. In the other hand, Captain Poison has kidnapped Solomen's son, Dia and trained him to become a bloodness killer.
Lesson 5: Juxtaposition Exercise
MAN- GOLDFISH TIED WITH SHARK FIN
Man is like goldfish tied with shark fin. No matter in what condition, they will claim that they are the best.
LOVE- A CUP OF TEA
Love is like a cup of tea. Some people may like it, but others may prefer coffee. There is no rules in love.
LOVE- CREDIT CARDS
Love is like credit cards. When you are happy when you use it and you are sad when you need to pay for the bills.
HAPPINESS- CLOCKS
Happiness is like clocks. Every second, people from all around the world are sharing happiness with their love one.
PAIN- ICE-CREAM
Pain is like ice-cream. Pain will melt away as the time passed by.
LIFE- BURNING FIRE
Life is like burning fire. In the beginning, it lighten up a place. As time passed by, it die off and the place will return to darkness.
Man is like goldfish tied with shark fin. No matter in what condition, they will claim that they are the best.
LOVE- A CUP OF TEA
Love is like a cup of tea. Some people may like it, but others may prefer coffee. There is no rules in love.
LOVE- CREDIT CARDS
Love is like credit cards. When you are happy when you use it and you are sad when you need to pay for the bills.
HAPPINESS- CLOCKS
Happiness is like clocks. Every second, people from all around the world are sharing happiness with their love one.
PAIN- ICE-CREAM
Pain is like ice-cream. Pain will melt away as the time passed by.
LIFE- BURNING FIRE
Life is like burning fire. In the beginning, it lighten up a place. As time passed by, it die off and the place will return to darkness.
Monday, July 12, 2010
Lesson 4: Associated Mind Map
I would like to share some pictures which are so creative in term of execution. The pictures are take by Mr. Toledano, entitled Stretch.
When we think of shirt, we can only think of shirts are used to cover the body. Can you imagine that shirt can be stretch to get the effects as above?
Reference: Taken from http://www.behance.net/
When we think of shirt, we can only think of shirts are used to cover the body. Can you imagine that shirt can be stretch to get the effects as above?
Reference: Taken from http://www.behance.net/
Lesson 4: Associated Mind Map
Mortar and Pestle
This week Mr. Radzi has shown us the mind map of mortar and pestle. We need to pick 5 keywords from the mid map and think of its function.
The keywords that I chose are Malaysia, married, game, exercise and coconut.
1. Marriage
Bride and bridegroom will exchange the mortar and pestile instead of exchanging rings.
2. Malaysia
Since United States has the Statue of Liberty, perhaps Malaysia will have its own statue in future.
3. Exercise
By balancing the pestile on the head, user needs to stand on the mortar as a way of exercise.
4. Coconut
By putting the coconut in the mortar, pestile is used to crash the coconut in order to obtain the flesh.
This week Mr. Radzi has shown us the mind map of mortar and pestle. We need to pick 5 keywords from the mid map and think of its function.
The keywords that I chose are Malaysia, married, game, exercise and coconut.
1. Marriage
Bride and bridegroom will exchange the mortar and pestile instead of exchanging rings.
2. Malaysia
Since United States has the Statue of Liberty, perhaps Malaysia will have its own statue in future.
3. Exercise
By balancing the pestile on the head, user needs to stand on the mortar as a way of exercise.
4. Coconut
By putting the coconut in the mortar, pestile is used to crash the coconut in order to obtain the flesh.
Monday, July 5, 2010
Lesson 3: Mind map
I would like to share a video which I find that is quite useful when creating a mind map.
The video is taken from Youtube, by TracyEGardner. She shows a lot of tips in creating traditional mind map. The first thing is to get differet types of color markers to seperate the main idea. Then, try to expand ideas from it.
The video is taken from Youtube, by TracyEGardner. She shows a lot of tips in creating traditional mind map. The first thing is to get differet types of color markers to seperate the main idea. Then, try to expand ideas from it.
Lesson 3: Mind map
The mind map above is created by hand, and manipulated using computer. Instead of using a normal mind map, I wish to create in a different way. I draw a man figure to represent myself. The body is filled up by the information of my grandparents, parents and siblings. I would like to show that I will not be in this world without the existance of my ancestors and my parents. They are playing important role in my life.
Sunday, June 27, 2010
Lesson 2: Novelty, Innovation, Creativity and Invention
INNOVATION, defines as the improvement from the existance product with new ideas. The video belows is about the I-phone, which changes from a normal cell phone into a multi-functional phone.
NOVELTY, defines as the quality of being new (taken from Wikipedia). The example that I would like to show is the HDR pictures.
HDR or High Dynamic Range is a new technique which is popular among photographers. To create HDR picture, photographer needs to get the images between the lightest and the darkest.
Reference: Video taken from http://www.youtube.com/
Picture taken from google pictures.
NOVELTY, defines as the quality of being new (taken from Wikipedia). The example that I would like to show is the HDR pictures.
HDR or High Dynamic Range is a new technique which is popular among photographers. To create HDR picture, photographer needs to get the images between the lightest and the darkest.
CREATIVITY, defines as the ability to invent new thing. The only thing that can reminds me about creativity is AVATAR, a 3D movie by James Cameron. It is a movie that clearly shows that how creative that James Cameron could be.
Reference: Video taken from http://www.youtube.com/
Picture taken from google pictures.
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